E-Commerce

COMPUTEC PROFESSIONALS GROUP Presents concepts and skills for the strategic use of e-commerce and related information technology from three perspectives: business to consumers, business-to-business, and intra-organizational. Examination of e-commerce in altering the structure of entire industries, and how it affects business processes including electronic transactions, supply chains, decision making and organizational performance. Prerequisites: WR 115, RD 115, and MTH 20 or equivalent placement test scores. Audit available.

This course introduces the concepts, vocabulary, and procedures associated with E-Commerce and the Internet. The student gains an overview of all aspects of E-Commerce. Topics include development of the Internet and E-Commerce, options available for doing business on the Internet, features of Web sites and the tools used to build an E-Commerce web site, marketing issues, payment options, security issues, and customer service.

Why should I take this course?

This e-commerce program assures 101% Job Placement for any one who is ready to work under our prescribed guidelines.

MODULE 1

Introduction to E-Commerce

• Define Electronic Commerce
• Identify the four stages of E-Commerce
• Examine Revenue Models
• Identify Revenue Models
• Identify Value Chains
• Evaluate SWOT techniques

MODULE 2

TECHNOLOGY INFRASTRUCTURE :The internet & The WORLD WIDE WEB

• Examine the History of the Internet and the World Wide Web
• Examine Packet Switching Networks
• Define Internet Protocols
• Examine how Protocols are used in computer communication
• Discuss the history of ‘Markup Languages’ and how their changes affect E-Commerce
• Discuss HTML tags and links and how they work
• Examine the differences between; Internets, Intranets and Extranets
• Discuss Internet connection options including; Connection Types, ISP providers, services, bandwidth, and pricing

MODULE 3

SELLING on the Web: Revenue Model & BUILDING A WEB PRESENCE

• Identify Revenue Models
• Examine the trend of businesses changing Revenue Models
• Examine Revenue Strategies related to E-Commerce
• Identify Revenue strategy issues related to E-Commerce
• Identify strategies for creating an effective business presence in E-Commerce
• Discuss customer service strategies used in E-Commerce

MODULE 4

Marketing on the Web

• Identify the major marketing strategies used in E-Commerce.
• Discuss marketing issues related to E-Commerce.
• Examine the differences between product-based and customer-based marketing strategies
• Discuss effective communication methods used in E-Commerce
• Define market segments
• Examine methods for reaching differentiating market segments
• Examine customer relationship life cycle as it relates to E-Commerce
• Compare advertizing methods used in Traditional Commerce and E-Commerce
• Name the advertising options.

MODULE 5

BUSINESS-TO-BUSINESS online Stratergies

• Define Business-to-Business marketing
• Examine strategies used by businesses use to improve purchasing, logistics, and other support activities
• Discuss Electronic Data Interchange
• Compare Electronic Data Interchange techniques and Internet techniques used in E-Commerce
• Define Supply Chain Management
• Examine why businesses are moving to database driven Supply Chain Management Systems
• Examine the effective use of electronic Portals and Marketplaces

MODULE 6

Online AUCTIONS, VIRTUAL COMMUNITIES, & Web PORTALS

• Define Auctions, Web Portals and Virtual Communities
• Examine Auction techniques
• Discuss the differences between the seven (7) major auction types
• Discuss the advantages of electronic auctions
• Discuss the disadvantages of electronic auctions
• Identify the major obstacles of consumer acceptance of electronic auctions
• Discuss the significance of Virtual Communities

MODULE 7

Environment of E-COMMERCE: LEGAL, ETHICAL, & TAX ISSUES

• Examine Laws that govern electronic commerce activities
• Examine Laws that govern the use of intellectual property by online businesses
• Discuss Online crime, terrorism, and warfare
• Discuss ethics issues that arise for companies conducting electronic commerce
• Examine the conflicts between companies’ desire to collect and use data about their customers and the privacy rights of those customers
• Discuss issues concerning the taxes that are levied on electronic commerce activities
• Discuss the increasing pressure by States to regulate and issue taxes based on E-Commerce

MODULE 8

Web Server HARDWARE AND SOFTWARE

• Examine the equipment used with Web servers
• Examine and discuss software packages for Web servers
• Discuss Email options
• Discuss Spam and methods for controlling Spam
• Discuss Internet and Web site software packages

MODULE 9

E-Commerce SOFTWARE

• Evaluate Web-hosting services
• Define the basic functions of electronic commerce software
• Examine functions of electronic commerce software
• Examine software options for small and midsize businesses
• Examine software options for midsize to large businesses
• Examine software options for large businesses that have an existing information technology

MODULE 10

E-COMMERCE SECURITY

• Define and Discuss security issues surrounding Online activities
• Examine security techniques for securing client computers
• Examine security techniques used for securing communication channels between computers
• Examine security techniques for securing server computers
• Evaluate organizations that promote security for computer, network, and Internet

MODULE 11

PAYMENT System for E-COMMERCE

• Discuss electronic payment issues
• Contrast the different e-payment options.
• Identify on-line payment services.
• Explain activities performed by a transaction-processing service.
• Examine the basic functions of online payment systems
• Discuss the use of payment cards in electronic commerce
• Discuss the history and future of electronic cash

MODULE 12

PLANNING for E-COMMERCE

• List some international issues that must be addressed for on-line international sales.
• List at least three pros and cons regarding Electronic Signatures.
• Explain at least four principles involving Intellectual Property and Copyrights.
• Discuss free speech issues and the Internet.
• List at least three items that are restricted for online commerce.
• Discuss at least two E-Privacy issues.

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