Email Marketing

COMPUTEC PROFESSIONALS GROUP presents Email Marketing: Foundations and Best-Practice course, a practically focused, outcomes-based email marketing course designed to guide you through the exciting and cost-effective world of email marketing.
This online course in email marketing is designed to teach professionals how to execute successful email campaigns, still one of the most relevant forms of digital marketing. Email marketing is a CRM tool and one of the digital marketing tactics that, if used correctly, can yield one of the highest returns on investment for your business. Billions of emails are sent every day and it’s important from a business perspective to be able to break through this clutter and connect with customers at their most prolific touch point with the internet – their inbox.

Why should I take this course?

This email marketing training is ideal for anyone working in marketing or business and who wants to learn how to master the art of email marketing and feel confident in executing large email campaigns. There are no formal requirements for the course other than having a basic understanding of the Internet and how it can be used for marketing purposes.

Module 1

Understanding the Possibilities of Email Marketing

• History and evolution of email marketing
• Email Marketing defined
• Using email in your marketing mix
• Reaping the benefits of email marketing

Module 2

Email Marketing Basics

• The key components of an email marketing plan
• An introduction to lists and other key concepts
• Common definitions in email marketing
• How to easily define your email marketing goals
• What you need to know to succeed

Module 3

CAN SPAM Laws & Permissions

• Why permission is the foundation of any successful campaign
• Becoming a trusted sender
• Understanding the role of the ISP in deliverability
• Developing email content in accordance with consumer interaction
• How to minimize Spam complaints

Module 4

Understanding Email Service Providers

• Intro to ESP's
• Feature sets of different ESPs and what is right for you
• How to determine appropriate costs of email marketing
• Fully managed ESP solutions

Module 5

Designing an Effective Email Marketing Campaign

• How to come up with broad based objectives
• Narrowing your overall objectives and organizing your content
• Determining the proper format of your emails
• Branding your emails to enhance your image
• Text emails vs image emails
• How to handle unsubscribes

Module 6

Building an Email List & Maintaining Your Database

• Where and how to collect contact information
• Deciding on what information to collect
• Offering incentives to signup
• Understanding the different types of email lists
• Building vs buying your email list
• Scrubbing your lists

Module 7

Creating Actionable Email Content

• How to make sure your offers are valuable
• Writing an effective call to action
• Finding help with content creation
• Giving your email content inherent value

Module 8

Form & Subject lines That Get Noticed

• Understanding email headers
• Filling out the from line
• Using your email address for identity
• How to write the best subject lines for higher CTRs
• How to avoid subject lines that look like spam

Module 9

Measuring Your Campaigns

• Learn the essential types of campaign metrics to track
• How to track interactions
• Calculating your ROI, AOV and other important KPI's
• Google Analytics tagging and integration efforts

Module 10

The Technical Side of Email Marketing

• Triggered and automated campaigns
• Introduction to A/B testing in email
• Introduction to timing and frequency
• Ongoing dialog strategies

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