What is Google Analytics ?
Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account.
Google Analytics Platform Principles
Do you ever wonder if you’re getting the most out of your Analytics reports? In this self-paced online course we’ll dive deeper into how the platform collects, transforms, and organizes data in Analytics. Understanding how this works can help you refine your implementation and uncover more valuable insights about your business.
Course content
Platform Fundamentals
- Course overview
- The platform components
- The data model
Collection
- Data collection overview
- Website data collection
- Mobile app data collection
- Measurement Protocol data collection
Processing & Configuration
- Processing & configuration overview
- Processing hits into sessions & users
- Importing data into Google Analytics
- Transforming & aggregating data
Reporting
- Reporting overview
- Building reports with dimensions & metrics
- The reporting APIs
- Report sampling
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